They also invite others to join them by locking their pinkies and posting a photo on social media with the hashtag #MAKEAPROMISE. Launched at the 6th Biennial UNICEF Ball held in Los Angeles, the campaign features high-profile friends of the luxury brand making a “pinky promise” to help children in need. The Silver Lockit jewels are accompanied by a digital campaign #MAKEAPROMISE to raise funds and awareness around the world. Our goal is to reach as many people as possible, ask them to share our promise and to make a real difference.” Our 20,000 staff members have joined forces to generate strong ideas for this cause. Together, we can make a real difference to children in the most vulnerable situations,” says Michael Burke, chairman and CEO of Louis Vuitton, adding: “Charity starts at home. “UNICEF is a strong and reliable leader in humanitarian action. UNICEF not only provides children with healthcare, safe water, nutrition and education during and after a crisis, the charity also runs programmes to address the root causes of vulnerability and to protect children’s human rights. Now it also serves as a potent reminder of a promise to help children who are in urgent need of help because of conflict, disease or natural disasters. Initially used on trunks to keep clients’ belongings safe, the lock has become an iconic Louis Vuitton emblem, as well as a symbol of protection. Crafted from sterling silver, the design of the two jewels was inspired by the padlock invented by Georges Vuitton in 1890. Those interested may find the collection in LV stores.Louis Vuitton has teamed up with UNICEF to raise much-needed funds for vulnerable children around the world through the sale of two unique pieces of Louis Vuitton jewellery.įrom today onwards, the luxury brand will donate £140 to UNICEF for each Silver Lockit pendant and bracelet sold in its stores or online. Priced at £3,310 ($5,322), one of the best in the series is a magnificent white gold ring, embellished with diamonds.Īnd the high prices keep rising – here is this superb white and yellow gold bracelet, for which the brand is asking a whopping £4,758 ($7,650). The collection further includes a necklace and a gorgeous white gold bracelet that has been encrusted with diamonds. There is an exquisite yellow gold necklace, with a padlock and keys as pendants, priced at £1,241 ($1,995). We have prepared for you photos of some of the jewels included by the Lockit collection. Customers are also able to acquire more expensive and more glittering pieces, with a double band of diamonds. Furthermore, the padlock is a wonderful ornament on the pendants and rings, while on the hinged bracelets, coming with a key, it works as a clasp. They all feature a unique padlock, engraved with the logo of Louis Vuitton – a symbolic seal for everything you feel towards your beloved. The Lockit includes a total of 15 different pieces finished in 18-carat yellow, grey or rose gold, from bracelets to rings and pendants. The Lockit thereby arrives to accompany the Empreinte and Monogram collections, which were also revealed by the brand pretty recently. The designs behind the Lockit remind of Louis Vuitton’s love padlocks, features the brand has used all along its impressive history. Reportedly named the Lockit jewelry collection, it has been unveiled just in time for the upcoming Valentine’s Day. Their most recent creation is aimed for women, a staggering collection of jewelry. The brand is renowned for the incursions it boldly takes into the unknown, out of the main field of expertise, bringing forth new designs, materials and color mixes.
In the world of luxury and fashion, one thing is extremely clear: whenever we hear of Louis Vuitton, we think of top quality, high-end luxury and exclusivity.